This draft must be completed with registered operator details and reviewed before commercial launch.
Advertising Rules
Effective date: not yet active · Pre-launch legal draft:
Clear labelling
Paid placements must be visibly marked and must never hide or imitate search results or obstruct the globe.
Targeting
Campaign targeting may use country, city, radius, keywords and broad audience context. Sensitive personal characteristics will not be inferred for advertising.
Review
New advertisers and campaigns are subject to identity or business verification and moderation before activation.
Prohibited ads
Scams, illegal products, misleading claims, hate, exploitation, unsafe financial promises and attempts to bypass review are prohibited.
Budget
Campaigns must have explicit daily and total limits. Delivery stops when the authorised budget is exhausted.